what's in a name?
We were called upon to help bring to market a new, yet-to-be-named clinic that provides state-of-the-art varicose vein treatment options. We started with a name – Varicose to Perfect – to portray a brand born of beauty and femininity that appealed to the specific demographic market being targeted.
creating a brand
The logo and graphic standards that we developed reinforced the brand throughout the materials we created and even into the interior design of the clinic. We concentrated on a brand that promoted clinical knowledge and skill without succumbing to the cold medical facility feeling of other clinic brands.