target centered design
Business Data Solutions wanted a refreshed brand to set it apart from its competition in the document imaging and records management field. We focused on BDS’s unique capability to custom tailor its services based on client needs. The result: A new logo, brochure, ads and sales sheets that reflected this common theme and its advantages.
Our industry-specific sales sheets allowed BDS staff to fine-tune their selling points to individual companies and zero in on the specific needs of the industry. This allowed BDS to establish itself as an expert in the field and reinforce that a client’s data is always secure and easily retrievable.
FOCUS ON THE BENEFITS
We developed trade publication ads that highlighted the benefits of BDS services for industries such as healthcare, government, education, gaming and manufacturing. Smart copy and intriguing graphics underscored BDS reliability, cost-effectiveness and custom-tailored solutions.