branding on a budget
Like many government agencies, Greene County Children Services wanted to update its look and better communicate its benefit to the community. Being a responsible steward of taxpayer money and with an upcoming human services levy, it also wanted to do so as cost-effectively as possible. Graphic Impact immediately set to work identifying and organizing the agency’s many messages.
We created an affordable collateral package including brochures, billboards and an easy-to-navigate website. New branding featured bright faces and a friendly logo to represent the agency’s nurturing character and its mission to keep families together. Using clear and compelling language, our work helped raise community awareness, highlight the agency’s sense of compassion, and pass the levy.