an iconic company – An updated look
A-Abel. We’ve all seen it. The familiar bullseye – it’s part of Dayton. It’s been around for decades. But the company has evolved. From its humble beginnings as a pest control company, it has grown into a whole family of companies providing heating & cooling, pest control services, plumbing services, bathroom & home modifications, electrical services, and roofing & siding. A-Abel needed a fresh logo with updates subtle enough that older signage could be phased out over time. That’s where Graphic Impact came in. The old serif font was updated. A new sans serif font with a clean, simplified design more accurately projects a modern look. Problem solved.
![](/portals/0/logoaabel_1.jpg)
Not only did they want their logo updated, they wanted to update their brand as well. The following brochures and sales booklets were created to enhance their new look.
![](/portals/0/AABEL_FOC_Bro.jpg)
![](/portals/0/abel_sentricon_book.jpg)
![](/portals/0/abel_tubmaster_book.jpg)
![](/portals/0/bathroom_trifold.jpg)