Following are a few more reasons to consider regarding why not having a website can be detrimental to your business.
Prospective clients want to know who they're about to deal with, and web analytics show that the "About" page of most sites is usually clicked on the most. This is your opportunity to promote the most important things that define your company and make it shine. Educate visitors about your company's vision and core values. Back up your statements about responsiveness with solid, current testimonials.
Showcase your products or work with beautiful photographs of past projects. The power and effectiveness of a well-done website is that most clients will feel they know you before they call or come through your door and have already made the decision to start a relationship with you.
A GOOD CHAIN REACTION
The exponential marketing possibilities a good website can provide are truly amazing. If created properly, there are boundless opportunities for your site to show up in search engines as well as social media websites, which in turn can lead to new customers and relationships. In addition, direct mail, and internet advertising can drive more people to your website. A good marketing agency partner will assist you in determining which is right for your business and budget.
Let's face it—we're all pressed for time these days. As a result, much online customer research is done around the clock. So what happens when a business closes at night or on the weekends? The web never shuts down and allows future customers to find you day or night, seven days a week. Now that they've done an initial analysis on your products or services, their first interaction with you can be on their terms and comfort level; phone, fax, email or carve out time to visit your brick and mortar shop.
So no more excuses— ignite your presence!