In today's world logo design is totally under rated. Most people just aren't aware of the time, skill and effort that go into creating a strong brand identity. So how much will you have to spend if you hire outside support?
There's no guidebook, and if you aren't in the graphic design industry you have no idea what's considered reasonable and what's over the top. The best advice is to know your price range and spend what you can comfortably afford. Like any other industry the old adage stands— you get what you pay for. Don't get stuck with a cheap logo that's generic and doesn't
So you're ready to take your show on the road. You've already invested large sums in property, new equipment, employees, etc., so it's tempting to cut corners especially since online companies offering inexpensive logos are everywhere. Or, perhaps a friend maintains that they know a little about design. Maybe even you feel confident in designing something quickly to save yourself money. But does it really make long-term sense to lay out significant investments in other areas and not match it by investing in a suitable logo for your business? Why does it matter? Read on.