So it’s time to begin branding your business. Believe it or not, selecting a color palette is one of the most impactful choices you’ll make. You may have a personal preference for blues and turquoise, yet is that sound justification for utilizing the combination in your company’s branding?
Color has a complex and profound effect on our attitudes and emotions— more so than we probably realize. It’s one of the most controversial aspects of marketing because elements such as personal preference, experiences and culture tend to blurr how it affects us. Nevertheless, color choice requires serious consideration because it’s an influential factor in the purchasing pattern. In fact, it turns out that we prefer brands due to “color factor.” Read on to find out some interesting statistics.
Ask any number of people the difference between a brand and a logo and you'll get a myriad of definitions. Often when a Graphic Impact client refers to "their brand" they're actually talking about their logo. In fact, even a quite a few designers and agencies sell what they call "branding" but in reality they're actually alluding to logo design. So no wonder you may be a bit confused.