Every company is unique, but generally speaking the average lifespan of a well-designed website is 3 to 5 years. What was trendy yesterday may not be today, but additionally, search engines like Google are constantly updating algorithms which affect search results. An up-to date appearance and good user experience are certainly important, but is your site being found and converting visitors into customers? Lagging behind with current web standards could mean you’re leaving money on the table. Here’s a few guidelines to help you consider if you’re falling short.