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How Can I Get An Inexpensive Logo?

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So you're ready to take your show on the road. You've already invested large sums in property, new equipment, employees, etc., so it's tempting to cut corners especially since online companies offering inexpensive logos are everywhere. Or, perhaps a friend maintains that they know a little about design. Maybe even you feel confident in designing something quickly to save yourself money. But does it really make long-term sense to lay out significant investments in other areas and not match it by investing in a suitable logo for your business? Why does it matter? Read on.

It matters because a professional business needs to look professional. If your logo looks homegrown, your business will also look cheap. Your logo will be the face of your company for many years to come and it's usually the first impression customers get of your company/products and that impression effects their purchasing decisions. Remember also, that your logo will be used everywhere— from your business cards to the side of your trucks. A logo designed in Microsoft Word will limit creativity, nor can it be saved in formats that allow the design to hold it's integrity for multiple messaging needs, such as  small business cards up to signage. That means you'll more than likely wind up paying down the road to have it redrawn in the required formats. A novice also usually doesn't have the experience to know that certain design effects available in some software programs will never reproduce well for certain applications. Once again, reprints and design modifications will lead to added expense and perhaps even necessary variations in the original design .

A logo should also be distinct and customized for your business. Logo contests and low end logo designers don't take the time to research before they design to find out about the client, product and competition. As a result, their work is typically plagiarized graphics that are generic and cliche. No matter the industry you're in, it's no doubt competitive if not completely saturated. That means that your logo has to differentiate your company from your competitors and embody everything you want your business to stand for.

Consider also, that even if your have a flair for design, don't underestimate the time it takes to craft a memorable design. Logos aren't created in a vacuum and the creative process and research don't take just a few hours. As the owner of a company, you no doubt have many important undertakings that require your time and attention. Probably designing a logo isn't the best use of your time and talents.

So does this mean you should fork over an obscene fortune for a professional logo?  Don't break the bank, but splurge a bit and think twice before advertising your business with a low quality logo. Save yourself future headaches and costs by considering also that a professional does this for a living and knows what works and doesn't work for clean reproduction purposes. Watch for our upcoming articles on logo pricing and also learn what deliverables you should be walking away with when you pay for a professionally designed logo. 

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  • “As a Chamber of Commerce, it is important to work with companies who are not only professional and trustworthy, but also provide accurate, prompt and courteous service. The staff at Graphic Impact have accomplished all of these traits during our relationship of over 10 years.”

    “Graphic Impact did an incredible job in creating our city map and “Simply Troy” Quality of Life book. It has been a real pleasure working with the professional and courteous staff at Graphic Impact. Even under some of the toughest deadlines the quality is unsurpassed and the attention to every detail makes the ultimate difference.”

    Sabra Johnson, Executive Director, Troy Area Chamber of Commerce

  • “I engaged Graphic Impact on several projects that included brand development, marketing brochures and advertisement development. They have consistently exceeded my expectations with creative, timely and competitive solutions to my organization’s marketing needs.”

    Bill Murphy, Assistant City Manager, Piqua, OH, Piqua Economic Development Director, Director of Grow Piqua Now

  • “We have been working with Graphic Impact for many years with wonderful results. Our nonprofit has strict national branding standards, and they always follow the set guidelines while offering creative and eye-catching marketing materials. They are quick to respond to our needs and truly work with us to reach our goals while staying on budget and on time.”

    Jessi Graham, Director of Marketing and Communications, YMCA

  • “I have worked with Graphic Impact for over 10 years and can always count on them to be timely and responsive to our needs. Our logo is recognized throughout our community due to branding which is creative and effective. Our marketing portfolio even won second place at the Hermes Awards!”

    Anne Beane, retired Superintendent, Mound Street Academies

  • “I appreciate how Graphic Impact continues to help strengthen Chaminade Julienne's branding in our community. Beginning with a logo redesign, the firm's artists have successfully expanded our unique look into an array of marketing materials that strongly supports the school's mission as well as admissions and development efforts.”

    Tina Wagoner, Communications Coordinator, Chaminade Julienne Catholic High School

  • “Both the Fairborn Area Chamber of Commerce and the City of Fairborn were overjoyed with the stunning Quality of Life publication that was produced in collaboration with Graphic Impact. The Chamber has received rave compliments on the publication from a myriad of sources and the positive comments continue every time a new viewer gets a chance to pour through its pages.”

    Paul Newman, Executive Director, Fairborn Area Chamber of Commerce

  • “The Graphic Impact staff were very attentive in learning about our business and ultimately became quite committed to the mission of the agency. They designed a fabulous billboard and literature campaign for us which carried into a redesigned website as well. We were able to achieve just the look that we wanted and just the campaign that we wanted to run and ultimately succeeded in passing a levy.”

    Rhonda E. Reagh, Ph.D., retired Executive Director, Greene County Children Services

  • “As a Chamber of Commerce, it is important to work with companies who are not only professional and trustworthy, but also provide accurate, prompt and courteous service. The staff at Graphic Impact have accomplished all of these traits during our relationship of over 10 years.” “Graphic Impact did an incredible job in creating our city map and “Simply Troy” Quality of Life book. It has been a real pleasure working with the professional and courteous staff at Graphic Impact. Even under some of the toughest deadlines the quality is unsurpassed and the attention to every detail makes the ultimate difference.”

    Sabra Johnson, Executive Director, Troy Area Chamber of Commerce

  • “Graphic Impact was able to take the Troy Development Council’s marketing efforts and our TROY OHIO USA logo to an entirely new level. Our directions to Graphic Impact were very simple: ‘Create a set of marketing materials that will make our competition beat a path to your door.’ They did and the rest is history.”

    Chuck Cochran, retired President & CEO, Troy Development Council

  • “I picked up the (Troy) Community Book this morning before coming into the office and I really could not put it down. It is really really great! Not only is the content outstanding but even the ads provide excellent information and look fantastic! I know it was a great deal of work but what a success. Congratulations! ”

    J.C. Wallace, President, Troy Area Chamber of Commerce, Troy Development Council