How Much Will a Professionally Designed Logo Cost?

Logo design Logo pricing
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In today's world logo design is totally under rated. Most people just aren't aware of the time, skill and effort that go into creating a strong brand identity. So how much will you have to spend if you hire outside support? There's no guidebook, and if you aren't in the graphic design industry you have no idea what's considered reasonable and what's over the top. The best advice is to know your price range and spend what you can comfortably afford. Like any other industry the old adage stands— you get what you pay for. Don't get stuck with a cheap logo that's generic and doesn't

properly brand your company. And you especially don't want to end up with art that's been provided in an inflexible format. It won't produce well for various marketing channels down the road. That mistake will cost you in frustration, time and dollars because ultimately you will need to get it re-created correctly in multiple formats. Run, don't walk away from cheap logo design. So, let's dive in deeper to understand the elements that can influence logo pricing. 

First of all, the location and size of a design firm are big factors that will cause operating costs to differ. Think about it, a firm with higher overhead will pass that cost onto you and a free-lancer's overhead will not be the same as an agency's. You'll also be paying for an agency's distinguished reputation, efficency and staffing layers. Whereas a design student may work for pennies, but will require more hand-holding and perhaps won't have the skill and experience to deliver a brand that's right the first time, creating a time-consuming and ardous revision process.

Consider too whether you need just a logo, or fully developed branding system. The logo package affects the process, which in turn affects pricing. An agency may involve a team of designers and marketers. That means you're getting a lot more done; perhaps a more thorough research phase, a focus group, more ideas due to more designers and this approach could last several months. So the point here is that the more you invest, the more deliverables you should walk away with.

Last but not least is value based pricing. Rather than charge an hourly rate, a client's potential to profit from a logo design is a major pricing factor. Obviously return on investment will vary for a large corporation vs. a non-profit or closely-held business. How much a logo touches and its ability to help a client get more customers at a higher price point translates to profit for that company and a designer or agency should be duly compensated.

So to sum up, your logo will be the face of your brand for many years so view it as a crucial investment. Know your budget, spend as much as you can afford and don't cut corners. Have a clear idea of what your needs are going into the project. If the large agencies are too expensive, choose a smaller, more intimate design firm or a great experienced free-lance designer.

Next up; get a picture of how the logo design process should work and what deliverables you should be walking away with once you pay the invoice.

  • “As a Chamber of Commerce, it is important to work with companies who are not only professional and trustworthy, but also provide accurate, prompt and courteous service. The staff at Graphic Impact have accomplished all of these traits during our relationship of over 10 years.”

    “Graphic Impact did an incredible job in creating our city map and “Simply Troy” Quality of Life book. It has been a real pleasure working with the professional and courteous staff at Graphic Impact. Even under some of the toughest deadlines the quality is unsurpassed and the attention to every detail makes the ultimate difference.”

    Sabra Johnson, Executive Director, Troy Area Chamber of Commerce
  • I engaged Graphic Impact on several projects that included brand development, marketing brochures and advertisement development. They have consistently exceeded my expectations with creative, timely and competitive solutions to my organization’s marketing needs.”

    Bill Murphy, Assistant City Manager, Piqua, OH, Piqua Economic Development Director, Director of Grow Piqua Now

  • We have been working with Graphic Impact for many years with wonderful results. Our nonprofit has strict national branding standards, and they always follow the set guidelines while offering creative and eye-catching marketing materials. They are quick to respond to our needs and truly work with us to reach our goals while staying on budget and on time.”

    Jessi Graham, Director of Marketing and Communications, YMCA

  • “I have worked with Graphic Impact for over 10 years and can always count on them to be timely and responsive to our needs. Our logo is recognized throughout our community due to branding which is creative and effective. Our marketing portfolio even won second place at the Hermes Awards!”

    Anne Beane, retired Superintendent, Mound Street Academies
  • I appreciate how Graphic Impact continues to help strengthen Chaminade Julienne's branding in our community. Beginning with a logo redesign, the firm's artists have successfully expanded our unique look into an array of marketing materials that strongly supports the school's mission as well as admissions and development efforts.”

    Tina Wagoner, Communications Coordinator, Chaminade Julienne Catholic High School

  • Both the Fairborn Area Chamber of Commerce and the City of Fairborn were overjoyed with the stunning Quality of Life publication that was produced in collaboration with Graphic Impact. The Chamber has received rave compliments on the publication from a myriad of sources and the positive comments continue every time a new viewer gets a chance to pour through its pages.”

    Paul Newman, Executive Director, Fairborn Area Chamber of Commerce

  • The Graphic Impact staff were very attentive in learning about our business and ultimately became quite committed to the mission of the agency. They designed a fabulous billboard and literature campaign for us which carried into a redesigned website as well. We were able to achieve just the look that we wanted and just the campaign that we wanted to run and ultimately succeeded in passing a levy.”

    Rhonda E. Reagh, Ph.D., retired Executive Director, Greene County Children Services

  • As a Chamber of Commerce, it is important to work with companies who are not only professional and trustworthy, but also provide accurate, prompt and courteous service. The staff at Graphic Impact have accomplished all of these traits during our relationship of over 10 years.” “Graphic Impact did an incredible job in creating our city map and “Simply Troy” Quality of Life book. It has been a real pleasure working with the professional and courteous staff at Graphic Impact. Even under some of the toughest deadlines the quality is unsurpassed and the attention to every detail makes the ultimate difference.”

    Sabra Johnson, Executive Director, Troy Area Chamber of Commerce

  • Graphic Impact was able to take the Troy Development Council’s marketing efforts and our TROY OHIO USA logo to an entirely new level. Our directions to Graphic Impact were very simple: ‘Create a set of marketing materials that will make our competition beat a path to your door.’ They did and the rest is history.”

    Chuck Cochran, retired President & CEO, Troy Development Council

  • I picked up the (Troy) Community Book this morning before coming into the office and I really could not put it down. It is really really great! Not only is the content outstanding but even the ads provide excellent information and look fantastic! I know it was a great deal of work but what a success. Congratulations! ”

    J.C. Wallace, President, Troy Area Chamber of Commerce, Troy Development Council