A responsive website design means that you only have one site and it's coded to automatically adapt to all screen sizes regardless what device the user is on. Statistics show that mobile usage is exploding— over 48% of searches are performed on a mobile device. Have you checked lately to see how your website looks on one of these devices?
According to Google, over 60% of mobile users will become frustrated when they land on a site that doesn't adapt to the mobile screen. When a viewer is constantly pinching, scrolling and zooming they'll generally move on to a competitor's site that is mobile-friendly. On the flip side, if the experience is a positive one over 70% of mobile searches will lead to an action within an hour.
If these stats aren't impressive enough to make you stop and think, consider the fact that load time is also key. Google is announcing that as of July 2018, page speed will be a ranking factor for mobile searches. A cumbersome desktop website will never load quickly on a mobile device and anything that takes longer than 3 seconds risks the user aborting the search. Try out this clever tool from Google to analyze your site's performance on a mobile device.
Another crucial factor to consider is that responsive design is preferred for SEO. As of last year, Google is now using mobile friendliness as a ranking signal. A responsive site is rewarded while a non-responsive one is penalized on the basis of poor functionality.
So how will a responsive device hold up in the future? Because a responsive design is based on screen size rather than device, it will always display properly on any screen. So in the future as televisions and new devices for web browsing appear, your responsive website will still look wonderful.
Rather than considering a responsive website as just a passing fad or unnecessary expense, reading this blog will hopefully convince you that without a mobile-friendly version of your website you're probably turning away prospective customers without knowing it. Remember, as long as the content of your current site is still relevant you may not need a total web re-design. Upgrading to a responsive site may not be as costly as you think. Contact us today for quote.