Who needs a mission statement? Maybe you do.

Mission statements… what are they? Why have them? Why does it matter? Because it defines your company’s purpose and personality— so every business owner should write one early on. It should summarize why you exist and what you do. There’s no need for it to be lengthy, in fact make it as brief as possible—the details that underpin it should be mapped out elsewhere. Here are several reasons why they’re important here are several crucial principles your company’s mission statement should explain:

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Increasing Connectivity With Your Clients

Building a longlasting relationship with your clients is crucial if you want repeat business. Landing a new client is one thing, but keeping them depends on how you communicate with them. Building relationships takes time and effort. Every email, every phone call, and face-to-face will determine the future of this relationship.

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What Should You Walk Away With Once You've Paid Your Logo Design Invoice?

Logo design

When collaborating with a designer or agency to create a logo, just how should the experience work? How much and what kind of info will you need to provide, and what should you walk away with once you've paid the invoice? While processes differ slightly, most designers and agencies follow the same general phases. Here's a peek behind the scenes to know what goes on, and what you should be getting:

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Pop Quiz: Do You Have a Logo or a Brand?

Branding Logo design

Ask any number of people the difference between a brand a logo and you'll get a myriad of definitions. Often when a Graphic Impact client refers to "their brand" they're actually talking about their logo. In fact, even a quite a few designers and agencies sell what they call "branding" but in reality they're actually alluding to logo design. So no wonder you may be a bit confused.

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How Much Will a Professionally Designed Logo Cost?

Logo design Logo pricing

In today's world logo design is totally under rated. Most people just aren't aware of the time, skill and effort that go into creating a strong brand identity. So how much will you have to spend if you hire outside support? There's no guidebook, and if you aren't in the graphic design industry you have no idea what's considered reasonable and what's over the top. The best advice is to know your price range and spend what you can comfortably afford. Like any other industry the old adage stands— you get what you pay for. Don't get stuck with a cheap logo that's generic and doesn't

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How Can I Get An Inexpensive Logo?

Logo design Logo pricing

So you're ready to take your show on the road. You've already invested large sums in property, new equipment, employees, etc., so it's tempting to cut corners especially since online companies offering inexpensive logos are everywhere. Or, perhaps a friend maintains that they know a little about design. Maybe even you feel confident in designing something quickly to save yourself money. But does it really make long-term sense to lay out significant investments in other areas and not match it by investing in a suitable logo for your business? Why does it matter? Read on.

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Is Your Current Website Costing You Business?

Digital marketing

A responsive website design means that you only have one site and it's coded to automatically adapt to all screen sizes regardless what device the user is on. Statistics show that mobile usage is exploding— over 48% of searches are performed on a mobile device. Have you checked lately to see how your website looks on one of these devices?

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4 Reasons to Use a Web Design Firm in Kettering, OH

Digital marketing

Ok, you already know that in this faced-paced high-tech world it’s essential for your business to have a well-developed website. But where do you go to get the job done? With so many choices online and here in Kettering, OH, is it wise to select a local web designer or someone online? Following are 4 benefits of why it always pays to go local:

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How do you choose a good advertising agency? (Part 1 of 2)

Somehow you've been appointed the unnerving task of selecting the right agency to deliver your company's message effectively. This can be tricky because there's so many to choose from and they all promise marvelous results. So, how do you evaluate them and make a good decision? We'll discuss a total of five tips in this two part series to make sure the "fit" is right for your unique needs.

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Could Not Having a Website Hurt Your Business? (Part 2 of 2)

Digital marketing

Following are a few more reasons to consider regarding why not having a website can be detrimental to your business.

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  • “As a Chamber of Commerce, it is important to work with companies who are not only professional and trustworthy, but also provide accurate, prompt and courteous service. The staff at Graphic Impact have accomplished all of these traits during our relationship of over 10 years.”

    “Graphic Impact did an incredible job in creating our city map and “Simply Troy” Quality of Life book. It has been a real pleasure working with the professional and courteous staff at Graphic Impact. Even under some of the toughest deadlines the quality is unsurpassed and the attention to every detail makes the ultimate difference.”

    Sabra Johnson, Executive Director, Troy Area Chamber of Commerce
  • I engaged Graphic Impact on several projects that included brand development, marketing brochures and advertisement development. They have consistently exceeded my expectations with creative, timely and competitive solutions to my organization’s marketing needs.”

    Bill Murphy, Assistant City Manager, Piqua, OH, Piqua Economic Development Director, Director of Grow Piqua Now

  • We have been working with Graphic Impact for many years with wonderful results. Our nonprofit has strict national branding standards, and they always follow the set guidelines while offering creative and eye-catching marketing materials. They are quick to respond to our needs and truly work with us to reach our goals while staying on budget and on time.”

    Jessi Graham, Director of Marketing and Communications, YMCA

  • “I have worked with Graphic Impact for over 10 years and can always count on them to be timely and responsive to our needs. Our logo is recognized throughout our community due to branding which is creative and effective. Our marketing portfolio even won second place at the Hermes Awards!”

    Anne Beane, retired Superintendent, Mound Street Academies
  • I appreciate how Graphic Impact continues to help strengthen Chaminade Julienne's branding in our community. Beginning with a logo redesign, the firm's artists have successfully expanded our unique look into an array of marketing materials that strongly supports the school's mission as well as admissions and development efforts.”

    Tina Wagoner, Communications Coordinator, Chaminade Julienne Catholic High School

  • Both the Fairborn Area Chamber of Commerce and the City of Fairborn were overjoyed with the stunning Quality of Life publication that was produced in collaboration with Graphic Impact. The Chamber has received rave compliments on the publication from a myriad of sources and the positive comments continue every time a new viewer gets a chance to pour through its pages.”

    Paul Newman, Executive Director, Fairborn Area Chamber of Commerce

  • The Graphic Impact staff were very attentive in learning about our business and ultimately became quite committed to the mission of the agency. They designed a fabulous billboard and literature campaign for us which carried into a redesigned website as well. We were able to achieve just the look that we wanted and just the campaign that we wanted to run and ultimately succeeded in passing a levy.”

    Rhonda E. Reagh, Ph.D., retired Executive Director, Greene County Children Services

  • As a Chamber of Commerce, it is important to work with companies who are not only professional and trustworthy, but also provide accurate, prompt and courteous service. The staff at Graphic Impact have accomplished all of these traits during our relationship of over 10 years.” “Graphic Impact did an incredible job in creating our city map and “Simply Troy” Quality of Life book. It has been a real pleasure working with the professional and courteous staff at Graphic Impact. Even under some of the toughest deadlines the quality is unsurpassed and the attention to every detail makes the ultimate difference.”

    Sabra Johnson, Executive Director, Troy Area Chamber of Commerce

  • Graphic Impact was able to take the Troy Development Council’s marketing efforts and our TROY OHIO USA logo to an entirely new level. Our directions to Graphic Impact were very simple: ‘Create a set of marketing materials that will make our competition beat a path to your door.’ They did and the rest is history.”

    Chuck Cochran, retired President & CEO, Troy Development Council

  • I picked up the (Troy) Community Book this morning before coming into the office and I really could not put it down. It is really really great! Not only is the content outstanding but even the ads provide excellent information and look fantastic! I know it was a great deal of work but what a success. Congratulations! ”

    J.C. Wallace, President, Troy Area Chamber of Commerce, Troy Development Council